User Experience: Shaping digitalization together with users

We stand for interdisciplinary teams and an open mindset. We therefore shape the digital transformation of our clients in agile teams together with our users.

The entrance area of the Lab in the Berlin location. Mobile media walls display hand-painted wireframes and commentary.
Teilnehmer:innen am Public Strategy Lab von ]init[ tauschen sich in Workshops aus.
A UX designer writes user stories on Post-its. Next to him is a timer, behind him is a wall covered with colorful post-its.
A speaker presents an idea at the Public Strategy Lab in the workshop.
A designer works on an interface design on an iMac.
A UX team works on wireframes in the courtyard of the Berlin office.
A UX designer is giving a presentation at an event. Behind her is the impression of a street art motive.

Digital products and services are only good when users understand and benefit from them.  We therefore analyze the needs of our clients’ target groups in detail. As your sparring partner, we identify business potential in dynamic setups, design solution approaches and create prototypes. Three days from the first vision to the start of MVP development? Let's do it. Either in our Lab Spaces or at your premises.

Our UX approach

UX-Prozess bei ]init[

Structured processes for individual solutions

With our structured approach, we efficiently create successful solutions: To begin with, we focus on understanding the relevant context and defining expectations in concrete terms. Based on this, we generate ideas and design individual solutions for which we regularly obtain and integrate user feedback.

For us, collaborative, interdisciplinary work with experts and users is important so that all perspectives can flow together. We contribute our experience such as heuristics, best practices, design principles, trend knowledge and our technical know-how, especially in the CMS area.

Are quick decision-making and results important to you? So are we. In our projects, we focus on producing visible, strong results quickly in order to create a concrete basis for discussion and decision-making and to drive processes forward in a meaningful way.

Our approach

01

Complete all-round service

With us, you get everything from a single source: from conception and design to implementation. This ensures technical feasibility at every step.

02

Fast results

A swift project approach is important to us. To this end, we deliver quick results so that we can enter into concrete coordination and make decisions.

03

Years of experience

With various projects in different sectors, we have experience and extensive knowledge that we will be happy to apply to your project.

04

Scalable approach

We respond to your project and your wishes by tailoring our project approach to the complexity and initial situation of your task.

05

Germany-wide knowledge

With over 50 experience design experts at various locations, we are happy to support your projects both remotely and directly on site.

In experience design, we use our comprehensive understanding of the market and a variety of established methods to conceive and design the best solutions for our customers and their users. Depending on the project circumstances, we adapt our design process individually in order to be able to react flexibly to the diverse needs of our customers.

Christian Maletz

Director Experience Design

Our services

  • Analysis and research
  • UX/UI strategy
  • Ideation & prototyping
  • evaluation
  • Specification
  • Workshops
  • KPI strategy
At the end of a workshop, a UX team takes a souvenir photo with the participants on the roof terrace of the Berlin location. The television tower and the railway station Ostbahnhof can be seen in the background.

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Our clients

Shape the digital society of tomorrow with us!

Anne Pohl, Business Developer at ]init[ AG

Anne Pohl

New Business

+49 30 97006 6103

Current projects and topics

A student is working on her laptop in a library in the evening. In the background, other students can be seen in front of a bookshelf.

Studying made easy with simple bureaucracy

Digital solutions are designed to make bureaucracy easier and can replace paper applications at certain points. The digital assistant of the Federal Ministry of Education and Research (BMBF) now guides students through the BAföG application process in a time-saving and comprehensible way.

Background to the BAföG Digital project
Logo of BSH Home Appliances in front of an orange-red colored background.

Digital corporate culture for employees

The more than 62,000 employees of BSH Hausgeräte now have a digital platform for internal communication that they can help shape and that meets the requirements of a modern working environment. Together with BSH Corporate Communication, we received the Inkometa Award 2022.

Insights into the project for BSH Hausgeräte
A young mother with her child in front of a laptop. The boy navigates on the touchpad.

Paper applications adé with OZG expertise

Paperless administration is making its way into your home. Together with the German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ), we developed an application that saves parents annoying paperwork and enables authorities to work more efficiently in the future: ElterngeldDigital.

Learn how we digitized Elterngeld
Logo of Continental AG against a yellow background.

Successful internal and external communication

Continental develops technologies worldwide that network mobility and thus make life smarter and safer. To showcase this successful work in corporate communications, we restaged the digital brand with a new corporate website and corporate intranet.

Insights into our projects for Continental